6/09/2010

ONTFRONT A/W 10/11 : SHIFT GEAR - MOVING EDITORIAL AND LOOKBOOK

ONTFRONT
This season OntFront's bad boy and gentleman buckle up for a street race in style. The fall/winter 2010-11 collection is called Shift Gear and is inspired by sleek sports cars like Lamborghini and Spyker.

Ontfront (Fall/Winter 2010-2011) from JAN (JustAnotherNerd) on Vimeo.


Director - Tjeerd Braat
D.O.P. - Marnix Postma (www.marnixpostma.com)
Animation & Editing - Tjeerd Braat (tjeerd@justanothernerd.nl)
Track - Curtamos - Trouble (www.curtamos.com)
Sound FX - Christian Cardenas (www.sparkbeatz.com)
Models: Erasmus @ Ulla Models & Matthieu @ Name models

GENTLEMEN, START YOUR ENGINES! If you love racing, OntFront’s ‘Shift Gear‘ must hit that racing bug.Beautiful black, stream-lined cars and lots of horsepower was the inspiration for OntFront’s fifth collection, ‘Shift Gear’.

Head designer Liza Koifman:
I’ve always had a love for the aesthetics of car design. Spyker, Lamborghini …The aerodynamic lines and forms of fast cars are the basis for this collection of OntFront.

The 68-piece collection, which consists of jackets, t-shirts, jeans, shirts, and unique blazers, is primarily made with dark colours like asphalt and car tire black, with highlights in red and eggplant colour. The Italian and French imported materials are high in quality being both ‘water resistant’ and breathable.
text by Ajanaku


















photos by : Marnix Postma

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